Roksanda Ilincic. Proenza Schouler. Ann Demeulemeester. The fashion world has long been littered with names that prove a challenge to pronounce. Well let us add another in there for you: Uterqüe. In case you’re unsure, it’s pronounced ‘Ooh-ter-kway’. And why do you need to know about this unpronounceable brand? Because it offers the perfect Fashion Fix – pretty much whatever you’re after. Buttery soft leather jackets, sleek separates perfect for those dressed-up occasions, and the accessories, OH THE ACCESSORIES!
Part of Inditex – the company that owns brands like Zara and Massimo Dutti – Uterqüe is undoubtedly the coolest, chicest label on the group’s books. It’s all very understated, simple and elegant – with unusual and different gowns for special events, tailored pieces to smarten up your workwear wardrobe and all manner of statement jewellery and clutches. With luxurious fabrics and an attention to detail rare for any high street brand, Uterqüe’s pieces all look like they’ve walked straight off the catwalk. There are a few items that look suspiciously like Uterqüe designers have been studying the runway reports too… YSL Tributes anyone?
Don’t expect Primark prices – a silk shirt will set you back £90, and embellished clutches start from around the £80 mark – but they’re not high-end, break-the-bank pricetags either. Accessible payday treats.
Uterqüe’s most recent collaboration? With Parisian It-Girl and uber-blogger Camille Charrière, who has styled a few of the brand’s pieces in her typically tongue-in-cheek faux-arty mode. It’s feminine, on-trend and most definitely contemporary – without ever being showy. Uterqüe is cool girl style at its most affordable – buy-now-wear-now has never looked better. We won’t tell you that stock updates twice a week…