A London boutique stocking all the coolest labels isn’t exactly front page news, let’s be honest. But how about a store that focuses on pure, holistic living and takes a mind-body-soul approach to the retail experience? Sounds intriguing. In Shoreditch – the veritable city-meets-hipster epicentre – Celestine Eleven is a concept store selling fashion and accessories from designers including Pamela Love, J.W. Anderson, Marios Schwab and Atalanta Weller alongside an inspiring selection of lifestyle loveliness.

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To ensure that customers are nurtured ‘aesthetically, intellectually and spiritually,’ there’s a curated selection of books, and a rather lovely apothecary selling wellbeing-boosting beauty products from natural brands such as Karuna, Stop The Water and Alexandra Soveral. And once you’ve satisfied those materialistic cravings, there’s more: healing treatments and alternative therapies, meditation classes and all manner of intriguing events are on offer in-store.

So who’s behind this wondrous new voyage into shopping with soul? Tena Strok is a freelance stylist-turned-boutique-owner who cut her teeth as a stylist at Tank magazine before embarking on a two-year personal investigation into the dynamics between mind and body. The result? Somehow the journey of discovery led to Strok setting up Celestine Eleven. We found out a little more about Shoreditch’s most relaxed retailer…

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Motivation for me is all about…

Seeing what can be achieved. I get into gear with inspiration, clean energy and getting enough sleep.

Success means…

Feeling like you’ve given it the best possible shot

I couldn’t have got there without…

Two things: it’s a tie between my friends and my yoga practice.

celestine eleven store

I always start my day with…

Nothing but a smile!

When I don’t feel inspired I…

Rebalance my body and get into nature.

The landscape for women in business today looks like…

An ocean of waves ready to be caught.

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The trait I most deplore in others is…

Insincerity.

I’d like to be remembered for…

My magical powers!

What makes me happiest is…

Realising I am alive on this glorious planet.

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Can I run in heels?

Always!