They’ve become the must-have item of the past couple of seasons – and they’re no longer confined to gym wear. The sweatshirt, of course – seen on catwalks from Kenzo and Carven to Lanvin and Balmain.
The humble sweatshirt has been reborn as a high fashion statement piece for both men and women, striking a chord with consumers and offering fashion businesses unmistakable commercial opportunities. BoF investigates. Read more: Business of Fashion.