From eBay, Netflix and Yahoo! to ShopStyle, Vestiaire Collective and Fashion Rocks, Shannon Edwards’ CV reads like a hitlist of the coolest companies you can think of in fashion and ecommerce. So her recent appointment as global CEO for Fashion Discovery Engine Styloko makes complete sense; what Edwards doesn’t know about internet shopping probably isn’t worth knowing.

shannon edwards

The ecommerce world can seem a big, scary and pretty complex place – and Styloko very cleverly uses advanced algorithms to make online shopping simpler, more personalized – and whole lot more fun, creating a bespoke stream of products based on what you love. So just what inspires the woman with the coolest job in online shopping?

Motivation for me is all about…

Believing in myself and the absolute ability to make transformative changes in my life and career. Being self-motivated can bring incredible opportunity one’s way. But it has to come at the expense of the word can’t Removing that word from my vocabulary early on has ensured a number of magical and rewarding experiences. For anyone who is a fan of Netflix’s Unbreakable Kimmy Schmidt, the idea that anything is bearable for 10 seconds can get you far!

Success means…

Feeling happy, safe and fulfilled. It also means making others feel the same. I’m not sure you can appreciated success at the expense of others; but why would you want to? It’s incredibly rewarding to bring them along for the ride.

I couldn’t have got there without…

My family, friends, exercise and a healthy dose of believing that nothing is impossible. Like most people on this planet I haven’t been immune to hard times. Having lost my oldest daughter being the most trying experience to date; but having loved ones, a curious and competitive spirit, and holding fast to the belief I can move mountains has gotten me there.

I always start my day with…

Snuggles and chit-chat with my two pre-school daughters. There is absolutely nothing better in the world than to hear their stories of playground tussles; excited stories of learning about ‘mini beasts’; and what they are going to wear to the next party.styloko

When I don’t feel inspired I…

Go for a very long run. I’m more Forrest Gump than Olympian, but I’ve had a three decade love affair with running that’s served my body and spirit well.

The landscape for women in business today looks like…

Disappointingly often a place where women don’t feel welcome and where they feel like their jobs as wives, mothers, carers are incompatible with their roles as businesswomen. It’s not about asking women to try harder to fit in, or to ask for more, it’s about changing the landscape to fit the needs of the modern women so society can benefit from her collective influence. From flexible working to better childcare solutions and boardrooms split 50-50 to reflect society…I’ll remain more pessimistic until that happens.

The trait I most deplore in others is…

Too much hubris combined with a lack of a funny bone. The former can be quite rampant in the tech space and the later generally underappreciated for its value to the workplace (and the world).

I’d like to be remembered for…

Laughing. Laughing at others, laughing at myself… There is nothing better.

shannon styloko

What makes me happiest is…

My kids, the ocean and working up a sweat. I think it’s important to have a clear mental picture of what happiness means to you. That way you can dig deep and draw from it during difficult times. It’s nice to have something to come back to time and again.

Can I run in heels?

I can do anything!

Styloko connects you to the products you love. Follow your favorite brands, curate your WantList, discover new styles. Quick. Curated. Personal. For more information, see Styloko’s website. You can also follow on Facebook or on Twitter @styloko. The new WantList app from Styloko will ensure that you never have to ‘start over’ when looking for that perfect dress or those to-die for shoes. The WantList will allow you to quickly add items to a personal WantList synced across devices; find the ‘look for less’ using visual recognition technology; and receive sales alerts and targeted offers. Share your WantList with others or scour the WantLists of well-known and inspirational users.