Well hello 2016! And what better way to start off a brand new year than with Seven Days Of Style: a competition giving you the chance to win a huge prize of £1,000 to spend on style? We’re partnering on the competition with Frowse: a new fashion discovery website which brings the joy of browsing into online shopping. Frowse features more than one million items from a huge range of brands and etailers – unlike so many fashion sites, this is browsing NOT searching. And it’s a whole lot of fun. So, fancy browsing and winning £1,000? Of course you do!

wardrobe icons

Every day we’ll reveal a new theme, so you have seven opportunities to take part – and you can enter the competition as many times as you like. Simply head to Frowse, start browsing and create a collection. Name your collection after the daily theme, save it and share on Facebook or Twitter. Don’t forget to ask your friends to vote for your collection by clicking on the ‘Like’ button on Frowse. At the end of the competition, we’ll pick a winner from the ten collections with the most votes.

seven days of style wardrobe icons

We’re starting things off with The Wardrobe Icons: those wear-forever pieces that stay in fashion season after season… Forget trends, this is all about versatile items that you’re always going to love – the real foundation of your wardrobe. The perfect tailored trench coat, relaxed Breton tee, elegant little black dress or crisp white cotton shirt; some of the iconic pieces that will never date – items you’ll want to invest in.

breton top wardrobe icons

We’ve created a collection of our Wardrobe Icons to inspire you in creating your own collection – and with over one million items to choose from on Frowse, you’re sure to find something you’ll fall in love with. Warning: this quickly becomes pretty addictive… If you’ve ever shopped online or created a Pinterest board, you’re going to be a big fan of Frowse. Make sure you check back tomorrow to find out our next theme! Enter here.

wardrobe icons frowse

Seven Days Of Style entry guidelines: Create a collection of at least six items on Frowse based on the Seven Days Of Style themes, as revealed each day on Running in Heels. Share your collection with friends and ask them to vote for you – one of the ten collections with the most votes will be chosen by Running in Heels on January 8th 2015. The winner receives £1,000 to spend online with a fashion etailer of their choice.