In many ways, a pair of jeans is a lot like a handbag. A genuine wardrobe staple, taking you from desk to dancefloor, if you think about it, your jeans are probably one of the most hard-working items you own. There are countless luxe denim labels on offer these days, but new British brand Saltspin is one really worthy investing in.

saltspin

Who are they?

Five years in development, Saltspin is a London-based label specialising in the very best denim, sourced in Italy and Spain and designed in London. The brand launched in autumn 2014 and has been gaining fans ever since. In their word? “Saltspin was created from a single mission: For our jeans to be your favourite jeans.”

The Look?

Luxurious, beautifully-cut wear-forever jeans are what Saltspin is all about. Whatever your shape or style, there’s a pair to suit. And the label has a refreshingly realistic approach to sizing too; at least one pair from every category of jeans has been shot on a size 14 model as well as a size 10. There are chic ankle-grazers for that polished-meets-relaxed weekend look or slouchy styles if you favour a more laidback feel.

saltspin denim

The jeans you’ll probably get most wear out of though are the classic straight, sleek skinny and sexy super skinny styles; in traditional stone-washes, these are the foundation for weekend adventures. The black, indigo and navy washes all look super smart – these are jeans that would definitely make sense within your work wardrobe. For something a little different, go for bright cherry red, pretty pastel pink or soft powder blue.

Saltspin skinny jeans

What really makes Saltspin’s jeans out is the supersoft fabrics, which really flatter the figure and give the denim a luxe look. Combine this with discreet branding, and you’ve got yourself a very understated and elegant pair of jeans.

The Buzz?

Trends come and go, but one thing is sure: fashion editors most definitely know their denim. So the fact that Saltspin has been featured in any number of the glossies is a very good sign. To date, the brand has been covered by publications including ELLE, InStyle, Time Out, Glamour, Marie Claire and The Times.

saltspin jeans

Where to Buy?

Online only baby! Oh no, you’re thinking – but not so fast. Saltspin’s expert created Style Guide is actually pretty clever when it comes to helping you find your perfect fit. There’s also free next-day delivery to all UK addresses and a same-day service on offer in London. If you’re unhappy with your jeans or ordered the wrong size, there’s also free returns on offer. Definitely beats braving the changing rooms…

For more information, see the Saltspin website. You can also follow the brand on Facebook and on Twitter @Saltspin.