“The sea, once it casts its spell, holds one in its net of wonder forever.” The lure of mermaids. The muses of the ocean – inspiring and enchanting us mere mortals since always. And – back on land – we think you might be every bit as enchanted by Rodin’s new Mermaid collection. The New York brand is well-known for its sublime skincare and a concise range of perfume and lipsticks, but this summer-inspired selection is something entirely new, different and delightfully surprising. Before we even get to the products, there’s that packaging. A bespoke design by artist Donald Robertson, the brightly-painted boxes bring the otherworldly, imaginary aquatic world of mermaids to life, luring us to a death by credit card…  We can’t resist, the collection is just too pretty!

First, that mermaid body. Say hello to smooth, silky soft summer skin with the Luxury Body Oil. The tri-phase formula creates a rather beautiful blend when shaken, with a mix of oils plus glycerin and hyaluronic acid to deeply hydrate and nourish skin from top to toe. Or should that be tail? And the scent? A hint of salty ocean thanks to French sea kelp, plus a hypnotically beguiling note of Sambac – a kind of jasmine – to seduce those sailors… Gloriously rejuvenating, expect glowy, radiant summer skin instantly. We tried this post-shower and it was a pure pleasure to use – the kind of product that, once applied, makes you want to go out and embrace the summer all day long with walks on the beach, lunch with a lover and dancing under the stars once the sun finally sets. What a mermaid might do, if she lived on land…

And talking of those sunset dances, there’s also a luminous trio of glowy products to last from first light to dusk…The Luxury Illuminating Powder (also available in liquid format). The magic of this product is – pretty packaging aside – how brilliantly buildable it is, something you can’t say for every highlighter out there. Applied with the Mermaid Collection’s Kabuki Brush, this creates anything from a delicate, ethereal glow right up to a lustrous, glamorous pop of bright radiance. The marine-inspired raised design on the pressed powder is definitely too magnificent to even consider using, but once you’ve tried the first swipe…

Finely milled and wonderfully-lightweight, this is still ultra-pigmented meaning you can build a really beautiful glow that looks like bright sunlight on skin. It blends gorgeously too, leaving you with a radiant yet translucent gleam that looks like your own skin. Pair with Rodin’s Mermaid Luxury Lip Oil, which feels luxuriously sensual. Made with a blend of hydrating oils, this leaves lips feeling soft, supple, comfortable and gently glistening with subtle shine. Luscious worn solo, adds a hint of shine over a favourite lipstick. Ready to live out all of our mermaid dreams…

Rodin’s Mermaid Collection is available to buy at Liberty London, or see the brand’s website for further information.