To walk into the world of Daniel Sandler is to enter one of fabulous colour, luxurious textures and beautiful faces. With 25 years experience under his belt, Sandler’s make-up artist credentials run from working with A-listers including Rachel Weisz and Kristen Scott Thomas to creating looks for runways from Tom Ford for Gucci to Tommy Hilfiger. Add that Daniel is renowned for being one of the most affable and down-to-earth professionals in the industry, and it seems a given that his eponymous make-up range was destined to be a serious success.
Now celebrating a decade of Daniel Sandler Cosmetics, a clutch of awards and counters in prestigious stores from Harrods to Harvey Nichols are testament to his creative ken and understanding of what women really want from their make-up. From Sandler’s groundbreaking Watercolour Fluid Blusher and the softest Kabeauti powder brush you’ll find for buffing and polishing the complexion, to the Sculpt & Slim duo for creating supermodel-worthy cheekbones, every product is a winner. Here Daniel shares the secrets of his success and his plans for world make-up domination with Running in Heels…
When you began your career did you ever think you’d be the founder of a globally successful brand?
When I was a young make-up artist all I thought about was what the next job was going to be and who I would be working with. I certainly never thought I’d have my own range. It’s incredible how ten years have now flown by, that I’ve been through two recessions and come out the other end with a brand that is doing really well. I’m really happy with how it is developing and growing in the marketplace, and I love that my products get recognition not only here in the UK but also globally.
What has been the seminal moment of the last ten years?
That’s very hard to answer because my career has been so varied. I could say that working with David Bailey and doing a cover for British ELLE was the highlight, but so was creating my range, working with Boy George, and the first time I shot with Kate Moss and Naomi Campbell. To me, all are equally historic moments in my career.
What inspired you then and what inspires you now?
The same things inspire me today as when I first started, be it nature, art, the objects and environment around me, or people I see in the street. These things inspire me the most, and keep me interested in creating new and wonderful colours and texture.
What drove you to be a make-up artist originally?
I loved the New Romantics in the 1980’s and at the time all the famous popstars from Boy George and David Bowie to Duran Duran and Spandau Ballet were wearing make- up. I particularly liked Steve Strange and Gary Numan so started experimenting with make-up on myself and my friends and just fell in love with the process.
How was the Daniel Sandler brand born?
I needed to create something unique and make products that weren’t readily available at make-up counters so I started making a list of cosmetics that I knew didn’t exist in the marketplace. Then I approached a business partner who helped me in an area that I had very little expertise in, as I was by no means a traditional businessman.
What’s your key colour prediction this season?
There’s lots of olive green eye make up around which is great as it suits everybody. Also dark vampy matte lip colours are very on-trend, but not everyone will wear, in which case nothing looks better than a wonderful bright Christmas matte red lip.
Which product are you most proud of?
I love my entire range because each individual product has a unique purpose but am especially proud of my Watercolour Fluid Blusher. It really is unique and has fast become a cult item as well as winning me many awards.
What’s next for Daniel Sandler Cosmetics?
World domination! I want to take the world by storm and get as many women across the globe wearing my cosmetics. It’s a dream for me to be retailed in the United States and is something I’m working towards at the moment. I would also like to pioneer a revolutionary type of semi-permanent face make-up, which would mean you could apply it yourself and it would last seven days without the need to go to a salon for the service. Imagine waking up in the morning and not only having your blusher in place, but also your eye and lip colour, so you’d look fantastic as soon as you open your eyes. That really would be a game changer.