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Veronica Lake, the pin-up girl for matte lips

It seems like we’ve been glossing over the issue for ages. Sheer gloss, opaque gloss, flavoured gloss… but there’s no getting away from it, we still want colour on our lips. It seemed for a while as though it might be RIP for the good old lippie, but the new collections from the catwalks are all about old-time glamour and they are screaming out for grown up make-up. Think back to the forties, when hair was coiffed and faces were obviously “done” and you get the general idea. We are talking matte lipstick that looks like it means business, draws attention to the mouth and anything you care to say. Think Greta Garbo, Marlene Dietrich and of course, Veronica Lake and you’re getting there. Ladies, we are not talking shiny, glossy lipsticks that will slide off within the hour. No, we are talking MATTE. Lipstick that hugs your lips, delivers a serious hit of colour and wont budge till you take it off.

Of course, the main concern when wearing matte lip colour is the drying effect that so many have. Fear not! Today’s modern formulations have thought of everything and they feel just like a regular moisturisng lippie while giving you that old-time glamour look.

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Long lasting lusciousness from Clinique

Revlon has been around since your grandma first tried wearing make-up, so it’s no surprise that they are leading the way in this revolution with their new Matte Collection. Ten sumptuous shades to choose from leave you spoilt for choice, including no less than three shades of red! The suede-like application glides effortlessly across the lips, without drying, dragging or caking. Try Pink Pout for a make-up artist favourite nude shade.

For the not-so-brave, the semi-matte lipstick is the way to go. None of the high gloss, but none of the “flat” look you can sometimes get with a truly matte lipstick, this is the easiest form of matte for the uninitiated.

NARS Semi-Matte lipsticks are matte, but feel moist. The non-drying formula provides longwearing pigment with a soft, velvety look – Shanghai Express and Jungle Red are perfect if you’re trying recreate the Forties pin-up style.

Clinique’s Long Last Lipstick’s matte shades promise to last all day, never dry out and best of all, they won’t stain your lips meaning that you can change your lip colour easily. Their unique combination of moisturisers keep lips hydrated while the porous silica helps to maintain the colour integrity, even after you’ve been wearing it for hours. Berry Breeze is a very wearable red that should suit most skin tones.

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Matte made in America: Lorac

Nude matte shades are quite possibly the hardest to conquer so it’s good to see the three matte colours from Chantecaille focus on this hard-to-get-right problem. Try Lip Matte in Bloom, perfect for summer tans when you want just a touch of colour of if you’re emphasising eyes and keeping lips subtle. Enriched with Evening Primrose Oil and vitamins C and E, this is one matte that is as good for you as it is flattering.

Fans of mineral make-up should look to bareMinerals for their range of Semi-Matte lipsticks that hydrate with a blend of jojoba, macadamia and coconut oils, and use only natural mineral pigment to achieve the fabulous colour range. The Strawberry Daiquiri shade sounds far too tempting to resist!

Psssst! If you’re traveling to the States anytime soon, get your hands on the Lorac range of lipsticks if you can. The Matte lipstick available in two shades is a make-up bag must-have!