Re-opening at 41 Portland Place this November, The House of Peroni is back to wow Londoners with an eclectic programme of events showcasing the very best of Italian creativity and style. In a specially-designed space five minutes from Oxford Circus, visitors can experience the ‘new wave’ of talented Italian creatives working across fashion, food and film – and best of all? Aside from some ticketed events, entry to The House of Peroni is free for the whole of the month-long residency. So what have we pencilled into our diaries already?

house of peroni installation


The House of Peroni’s very own cinema will be screening a curated selection of contemporary films every evening, with an experiential event taking place each Wednesday. Paolo Sorrentino’s critically-acclaimed The Great Beauty will be paired with a bespoke menu designed by recently opened Italian eatery Bottega Wapping, creating a sensory experience to accompany the scenes on screen. Over eight courses, viewers will experience the sounds, smells, textures and feel of The Great Beauty, bringing a further dimension to the film thanks to the authentic tasting menu.

house of peroni cinema


If there’s one thing that Italians excel at, it’s food. And there are foodie events galore at The House of Peroni this season. Fridays will see Street Feast pop up at The House with a select group of Italian food traders, restaurants and chefs serving typical street food alongside haute cuisine. Artisan traders include Panuozzo and La Piadina Pronta, with each creating a personalised menu for The House. We’ve got our eye on the pumpkin gnocchi with Brixham crab…

house of peroni food On Saturday evenings, London’s Italian Supper Club takes up residency at The House offering diners a four-course journey around Italy via Venice, Rome, Bari and Palermo. The menu explores the evolution of Italian cuisine, with the collective serving traditional and contemporary versions of one regional dish for each course. The Italian Supper Club are known for their exceptional cuisine and intimate, innovative experiences, so we’re planning a very light lunch.


Master of all things mixology, Gerry Calabrese is playing host to a series of cocktail workshops each Tuesday evening at The House. Inspired by the elements of Peroni Nastro Azzurro, Calabrese has invented a range of contemporary cocktails for The House with exciting ingredients such as beer reduction syrup (yes, really) and infused aromatic bitters. As part of the masterclass, Guests will be invited to mix up their own cocktails, and – of course – drink them!

house of peroni gerry calabrese


Experiential fashion installations, unique fashion films and a series of events hosted by some of the finest names in style, such as Susie Bubble and the Dalston Department Store – there’s good reason to get your glad rags on for The House of Peroni. Hot new designers on show in the house include Fabio Quaranta, Simone Rainer and Arthur Arbesser.

Perfume expert Sarah McCartney will also be offering scent workshops, giving visitors the opportunity to create their own bespoke fragrance. Working with renowned Italian fashion stylist Silvia Bergomi, McCartney has mixed a scent based on the vibrancy and heritage of Rome in 1963, and by Federico Fellini’s 1965 film Juliet of the Spirits; this will provide the base for guests to dream up their personalised fragrance. Each participant will be able to take home a bottle of their very own scent.

house of peroni fashion designers

And more?

25 young Italian DJs and music producers have mixed up a special playlist for each room in The House, and will also be playing live every weekend. The House of Peroni has two bars, as well as free wifi access and a full menu of food and drinks. Tickets for evening events are priced from £25. Access to The House is free, and the space is open every day except Sunday from midday until midnight. For more information, see The House of Peroni website.