We like to think we have a pretty healthy relationship with gin, and honestly if you’d told us that we’d fall head over heels for a anything else, we’d have assured you of our unshakable devotion. Well, that was until we met Freya. Don’t worry, you’re not going completely mad as you read this… We’re talking about Freya: an exquisite, unique natural spirit distilled from the purest birch sap. And yes, we mean birch trees.
It’s hard to describe the flavour of the 40% ABV spirit accurately, but crisp, clean and elegant are all words that come to mind. It’s genuinely unlike anything we’ve ever tried before. And once you’ve tried Freya, you won’t want to drink anything else – vodka, gin and tequila all seem boring, banal, bland and rather flat in flavour. So what does one drink with Freya? It’s best to keep things simple: poured over ice and topped up with tonic is all you need to do – no complex mixology skills required. As you can see, we’ve added a little fresh mint, some lemon and a few slices of fruit, that’s all.
So how did this miraculously delicious spirit come about? Freya’s founder Dave Wallwork explains: “I wanted to create a completely new spirit for the best bartenders to build cocktails with from this great base ingredient.” And the name? “Freya was the Norse goddess of Love, life and fertility. A strong character worshipped in the wild forests in Springtime. The perfect embodiment of our new wild spirit.”
How is this magnificent creation made? “We source the birch sap from wild forests in Northern Europe. The trees are tapped each spring using sustainable and traditional methods.The sap is then frozen and brought to the UK where our craft distillery uses it to create Freya.” It’s true that there’s a unique natural freshness to Freya – like a crisp, cold walk on a winter’s day, it’s both invigorating and energising.
Try Freya once, and you won’t walk to drink anything else. Wine, beer and even gin all seem like poor substitutes for such a beautifully light, fresh, clean-tasting spirit. Sipped over ice, served martini-style or paired with tonic, there’s nothing quite like Freya.
For more information and to find stockists of and bars serving Freya, see the brand’s website.