We’ve long been fans of Finchittida Finch‘s exquisite jewellery, but with their latest collection the talented design duo are taking things one step further. Not content with creating their signature ornate statement pieces, Finchittida Finch have teamed up with MAG (Mines Advisory Group): a global humanitarian charity which clears live weapons, explosives and bombs left by conflict. Via the long-term partnership with MAG, every purchase helps bring safety to places affected by war. So far, so political.
However, look a little closer at the campaign images for Finchittida Finch’s A/W 2014 collection and you might just notice something about the model. Aside from the fact that she’s absolutely, show-stoppingly beautiful, she’s actually got what the fashion industry would consider a fairly substantial imperfection. But rather than covering up Li-Ann‘s scar, the designers chose to make this the moment to make another statement, really accepting and embracing her imperfection.
“Li-Ann had no qualms about her scar but asked if it would be a problem for us. Our automatic reaction was to say “don’t worry, we can airbrush it out.” Then it hit us how damaging those words were, no one should be made to feel ashamed over their ‘imperfections’. We decided to make a feature of Li-Ann’s scar, to show that there’s nothing wrong with ‘imperfections’. The whole team including Li-Ann felt it would be a great message.”
Pow! The world needs more brave, courageous designers like the Finchittida Finch twins.
For more information, see the Finchittida Finch website.