Who are they?
Believe it or not, the founder of British eyewear brand Cubitts doesn’t have a background in fashion, much less optometry or accessories. A self-professed entrepreneur, Tom Broughton has had to wear glasses from childhood, and Cubitts was born out of his frustration with “the irksome process” of buying eyewear. The result? Handcrafted, prescription spectacles (and sunglasses) – with a simple try-before-you-buy service – all priced at £100, no more, no less.
“I wanted to create a modern British spectacles brand. London used to be the glasses capital of the world, with opticians rubbing shoulders with the jewelers around Hatton Garden. But over the last century we lost our way,” says Broughton. The brand has been three years in the making, and launched last year with a beautifully-made, thoughtfully-designed collection of eight styles of women and seven for men.
Sophisticated, stylish and modern, these are specs you’ll really want to wear! Frames are available in four different finishes, and they’re all made in the traditional way – with drilled hinges, and pins holding the frames together. “I wanted to revive the original artisan techniques,” explains Broughton. These are designs made to last, and there’s a sense of classic refinement which underscores the collection; from the sleek cat-eye Woburn to the softened square of the Calthorpe or the 1930’s-inspired Marchmont.
About a million miles away from fast fashion, Cubitts aren’t in the business of updating the core range with every new season. “Our plan is to add to the collection slowly, and carefully over time, with classic designs that don’t date. We’re prototyping four new designs at the moment, but we’ll only release them when they’re absolutely ready. We don’t like the idea of overwhelming with choice, so quality and curation is very important to us.”
The brand only launched late year and has already been featured in a plethora of media outlets including ES Magazine, Stylist, Time Out and even Monocle Radio – could they BE any cooler? What’s next for Cubitts? A public workshop so customers can see every step of the Cubitts process. Exciting!
Where to Buy?
Cubitts are available via the brand’s website, where you can choose up to four pairs to trial at home for five days. Once you’ve you’ve assessed which sexy spectacles look is for you, simply send them back and then expect to receive one beautiful pair of handcrafted glasses in around one week.