Mother, successful businesswoman and founder of a multi-award-winning beauty brand – life looks pretty peachy for Claire Vero right now. Following a nine-year stint at GlaxoSmithKline, in 2013 Claire left the global pharmaceutical giant to chase her dream, setting up Aurelia Probiotic Skincare – a brand which has gone from strength to strength since its launch.

Fusing “revolutionary, next generation probiotic technology with ethically sourced 100% BioOrganic botanicals” is the brand’s USP; if you’re after anti-ageing benefits, effective skincare plus a boost in radiance, you’ll love Aurelia. Since launching the brand with just five products, the range has since expanded – while gaining industry awards along the way. And it gets the beauty buyers’ vote too – you’ll find Aurelia stocked at our favourite boutiques and etailers, from Space.NK and Liberty to Cult Beauty and MyShowcase. So on a day to day basis, just what is it that makes the founder of a super-successful beauty brand tick? And can she run in heels…? We found out.

Motivation for me is all about…

The feeling of progression towards a goal and experiencing the satisfaction of achievement along the way. Creating clear goals helps me keep motivated and of course, if the goal is right, your passion for achieving it helps get you there.

aurelia skincare

Success means…

Fundamentally a happy home life, which for me is created by maintaining a good work-life balance. I have had to get much stricter with myself especially since having a baby as time becomes so much more valuable. For Aurelia, we are excitingly entering our third year so continuing to get fantastic feedback from our customers on how they love our products and how they have improved their skin is always at the top. This is why I set the business up after all!

Next year we have lots of new product launches, so it’s an exciting time having spent a year and a half working on the formulations! Another key goal is to help more women hear about us and to get them to discover the benefit of probiotics on their skin, so we are working hard on this too. We have just introduced miniatures to our core range so women can see the difference Aurelia Probiotic Skincare will make to their skin.

aurelia skincare

I couldn’t have got there without…

The support of my amazing family and friends, my small but brilliant team and also my strong desire for women to experience natural, effective skincare that offers visible results with excellent ingredients they don’t have to worry about. Spending eight years working for one of the biggest pharmaceutical companies also helped me make key decisions about what I wanted Aurelia Probiotic Skincare to be and what I didn’t. We are all about the science with a very strict ingredients policy.

I always start my day with….

Cuddles with my little boy Henry who makes me smile every morning! He’s almost 18 months, on the go and learning new words every day! I can’t wait to have a conversation with him.

When I don’t feel inspired I…

Get outside and take a break from the office. Once a week I have a phone detox and switch off electronics like the laptop and iPad. Last year we bought a run-down Finca in Mallorca in the mountains which is totally magical. You have some crazy dreams there but also some winning ideas. Meditation and visualisation always help me, and I am a fan of Headspace. A Chinese massage always goes down well too!

The landscape for women in business today looks like…

It has never been more positive! Yes, there is still discrimination towards women in the workplace, but I get a sense that things are changing. The emergence of the internet has opened up flexible working to so many, and also the opportunity for women to set up their own businesses around their family commitments. The reverse of this is that entrepreneurs are able to tap into women globally to help them join their teams and grow businesses. In Aurelia’s second year our small team had five new babies among us, and we support flexible working solutions. In my experience this delivers people’s best work.

aurelia probiotic skincare

The trait I most deplore in others is…

Setting people down. I do it myself occasionally and I hate it! I am slowly learning that over-enthusiasm and over-commitment often leads to disappointment.

I’d like to be remembered for…

Being a good mum, wife, person and friend and creating amazing skincare.

What makes me happiest is…

A long lunch on a summer afternoon with my family and friends, a swim and then a sleep!

Can I run in heels?

Being 5’11” I’m not normally in them but I could certainly give it a go! I definitely could at university ☺