There comes a time in every woman’s life when she isn’t sure whether she needs a strong coffee, a big hug or a large glass of wine. Research shows that, for women residing in the Northern hemisphere, this feeling generally occurs between November 1st and March 1st. Before you do anything drastic, let us offer some advice; what you need is lipstick. More precisely, red lipstick*.

red lipstick icons

Hold the phone, you’re thinking, Running in Heels claims to be all about smart women, and yet they’re recommending red lipstick. Really? Yes. Carefully chosen and judiciously applied, a slick of glamorous postbox red lipstick is an instant pick-me-up guaranteed to improve your mood better than a double-shot-no-foam-mocha ever could. Or a straight-up espresso for that matter. And even if you’re getting really spendy here, the price per wear is much better value than a bottle of Malbec.

red lipstick

Red lipstick is an instant energising mood boost, a little shot of confidence, a bold and timeless style statement that says you mean business. Forget pastels or plummy tones, what you need is a true, blue red – the original colour favoured by the Hollywood actresses of decades past. Feeling tired, down or a bit unsure of yourself? You’ll be amazed what a scarlet smile will do for your mood and your confidence. “Red lipstick is a source of strength,” says Poppy King, the founder of Lipstick Queen – and she should know.

red lipsticks

Choose richly-pigmented, creamy-soft colour so it feels good and stays put. There’s no need to splash out, but red lips are never going to go out of fashion, so a beautifully-packaged, luxurious lipstick is worth spending a little bit more on. Red lipstick is also the ultimate in effortless style – dressing up the simplest pair of boyfriend jeans or adding a little polish to an understated work outfit. It will make you feel special, we promise. And you can skip the Starbucks…

lipstick queen velvet rope brat pack

Daniel Sandler Luxury Matte Lipstick in Red Carpet

Lipstick Queen Velvet Rope in Brat Pack

best red lipsticks

Charlotte Tilbury Matte Revolution Lipstick in 1975 Red

Chantecaille Lipstick in Hollyhock

Kevyn Aucoin The Expert Lip Colour in Carliana

luxury red lipsticks

 Tom Ford Lip Color in Cherry Lush

Yves Saint Laurent Rouge Pur Couture The Mats Lipstick

Estee Lauder Pure Colour Envy Modern Muse Le Rouge Lipstick

favourite red lipsticks

Laura Mercier Creme Smooth Lip Colour in Haute Red

Chanel Rouge Allure Luminous Intense Lip Colour in Coromandel

Rimmel Lasting Finish By Kate Moss in My Gorge Red

*We can’t really provide any of the other options for health and safety reasons.